If you’ve ever wondered what it would be like to wear some of the world’s most celebrated fashions, a new exhibition in San Francisco lets you do just that, with a twist.
The Fine Arts Museum of San Francisco’s Fashioning San Francisco: A Century of Style celebrates groundbreaking fashion designers such as Jeanne Magnin, Eleanor Christenon de Guigne and Denise Hale, among others who brought the city to the attention of the fashion world.
But instead of simply viewing the fashions, a partnership between the museum and the app Snapchat lets you see what you’d look like wearing them.
Pushing the limits of art and augmented reality, the cutting-edge art activation is designed to change the way visitors experience museum exhibitions, allowing Snapchat users to unlock a series of interactive filters by scanning specific artworks within the museums.
Among the most-anticipated exhibits, guests will be able to use the AR try-on feature to see how they would look wearing 20th- and 21st-century women’s clothing in the United States.
“Have you ever wished you could try on the fashions you see in museum exhibitions? Well, now you can. Snapchat Augmented Reality Mirrors let you try on three iconic looks from our collection,” the museum noted in a press release.
The AR element operated via Snap AR “Mirrors,” which will be available at the event.
The launch of this fascinating exhibit was pioneered by previous AR projects including the 2022 interactive exhibition between Snapchat and the Los Angeles County Museum of Art that featured American artist, activist and professor Judy Baca’s vision that brought nature back to the concrete riverbed, commonly known as the Los Angeles River.
As museums and galleries continue to adapt to the changing creative landscape of the 21st century, partnerships like these pave the way for the potential of enriching cultural experiences by embracing innovation to make art more accessible and relevant in our digital age.
If you go:
- Fashioning San Francisco: A Century of Style is open to visitors from through Aug. 11, 2024 at the de Young Museum, 50 Hagiwara Tea Garden Dr., San Francisco, Calif.
- Purchase tickets at tickets.famsf.org
Plan your adventures throughout the West Coast at westcoasttraveller.com and follow us on Facebook and Instagram @thewestcoasttraveller. And for the top West Coast Travel stories of the week delivered right to your inbox, sign up for our weekly Armchair Traveller newsletter!